Rule #1- A Resume is a Marketing Tool, not a Career History

September 12th, 2008

When I say this, it resonates with some people, gives a eureka moment to some, and confuses others.

Don’t tell me everything, just tell me the things I need to know that will convince me that you are the right person for the position you are seeking. And I’m not talking just about the words- although of course they are key. There is also font, the layout, how the jobs are positioned, what is bold and what is not… everything adds up. If you are looking for a creative position, don’t use a resume that looks like you are seeking a job in a bank. Everything counts.

As far as your career history, highlight the skills and the most valuable experience you have for the job you want. You take out or push to the background anything that isn’t relevant. It can be done. I do it all the time for people wanting to redirect their careers or even just jump to the next level.

I have turned a graphic designer resume into an event planner resume for someone who used it to make a complete career change. I have made different versions of a resume for a school director with a big-time business background who wasn’t sure which path he wanted to follow next. I have taken several administrative or junior executive resumes to the next level, positioning them for a move up the ladder.

Everything on that page will either rule you in or rule you out as a candidate for the job. Give yourself the best advantage with a resume that sells you properly.

Related posts:

1. Rule #2- Your Resume Should Have a Compelling Narrative
2. Rule #3- Your Resume Should Be Easy to Digest
3. Putting it All Together and Writing the Resume
4. Is Your Job Like a Creepy Boyfriend?
5. Make a Career-forward Move in the New Year

Filed under: career change, career reactivators, college grads, mid-career professionals

Tags: career change, recent grads, resumes